When advertising their business, many companies (bizarrely) don't take their uniform into consideration. Maybe it's because we hear on a daily basis how our uniform is helping others to promote their services that we assume everyone is aware of the positive impact, but unfortunately this is not the case! Not only is adding your company branding a powerful addition to your workwear, it's also a simple one. Firstly, you need to consider what you actually want to see on your clothing: your logo? A few lines of text perhaps? Both? (We can offer our opinion on this if you speak to us.) Secondly, you need to decide where this personalisation is going to appear: most opt for having their logo on the left breast (as worn), so this is a good starting point. Thirdly, you need to decide whether you would prefer your design in embroidery or print - this one is a little more complex. The key benefits of embroidery are its durability, and the professional embossing effect it gives, helping your designs 'leap' right out of the fabric. This is the most popular option amongst customers, but that doesn't mean you shouldn't consider print... While it may not stand out as much as embroidery, the benefit of print is that it gives a more accurate representation of company logos, producing a finer detail. Think about it, a printer is always going to achieve a finer quality image than a needle-and-thread, and so this is where print stakes its claim. So when thinking about how to advertise your company, think about Shield, because we can make it happen in an effective way. The Shield Personalisation Service is available through all leading decorating centres, so please call our friendly Sales Team on 0844 858 4592, or email us at sales@shieldonline.com to discover how to start the ball rolling with your new uniform. @PaintersProtect